Case Study: IIFD's Organic Resurgence - Designing Success Amidst SEO Challenges
Challenge:
IIFD (Indian Institute of Fashion Design), a distinguished fashion and design institute in Chandigarh, faced a crisis – a detrimental SEO attack that plunged their organic rankings and rendered their site unreliable with frequent downtime. The institute needed a comprehensive overhaul to regain their organic prominence and create a user-centric digital space.
Solution:
As I delved into this project, I recognized that the site’s foundation was rooted in the pursuit of superior organic rankings. My approach was two-pronged: addressing the technical glitches that were causing downtime and crafting a design strategy that optimized engagement. Leveraging my design expertise, I ensured that the design was centered around content and that the site map facilitated prolonged user interaction. The focus was on keeping prospective students engaged, extending their time on the site.
Once the redesign was complete, the results were resoundingly positive. Engagement metrics, especially for the landing page, skyrocketed. The cost of leads from ads experienced a significant drop, validating the design’s effectiveness in attracting and retaining users. Additionally, the site made a triumphant climb to secure a place among the top 3 locally and the top 10 nationally in the competitive fashion and design industry.
Results:
This case study underscores the dynamic interplay of design and organic ranking recovery. By addressing the site’s functionality issues and infusing a design that prioritized content and user engagement, I orchestrated a remarkable turnaround. The landing page’s extended engagement, decreased lead costs, and the institute’s improved ranking all underscore the profound impact of this redesign
Key Takeaways:
The IIFD case study exemplifies the power of merging strategic design and technical expertise to not only mitigate a crisis but also elevate an organization’s digital presence. Through a user-centric approach, the revamped site resonates with both prospective students and search engines, highlighting my ability to reshape digital landscapes and drive meaningful outcomes.